It’s possible you may have the same blind spots almost all business owners have when it comes to packaging your products and services into an offer.

That’s why you might be struggling right now to be seen, to charge more, to get more sales.

And here’s the thing...

It’s impossible to see these blind spots on your own.

That’s because you’re often “too close to what you sell” to see what’s really going to get you to a YES faster and more profitably.

That’s where we come in.

We’ve got decades of experiencing honing our x-ray vision for what makes an offer high-converting (hint: it’s probably not what you think!).

We can, in just a few minutes, get right to the heart of what it is you sell and then draw on our years of experience creating millions of dollars in high ticket offers to help you package and position your offer in a way that has your ideal clients flocking to you... and even better, saying YES to you!

We know you already have a GREAT product or service.

You’ve probably put a LOT of time, money, love, sweat and even some tears into it!

But guess what?

People don’t buy your product. They buy your offer.

Your offer is how you package, position, and communicate the value of what you sell—and it’s the #1 thing that can make or break your business success.

We’ve found that MOST women in business are getting this wrong (with a capital “W”!).

That’s why so many female business owners feel like “the best-kept secret in town.”

Maybe YOU can relate?

You know you have something amazing to offer, but your ideal clients just aren’t seeing it.

Or when you do get in front of them, you struggle to articulate your value and you get more red lights than green lights.

Or maybe you’ve been doing pretty well but you can tell there’s a whole new level of pricing and calibre of client you could be working with if you could only crack the code on how to do it!

Crafting an offer that resonates with your audience—the kind they feel compelled to say “YES!” to—is a game-changer.

But it’s not easy.

You might be wondering:

What should I include?
How do I make it irresistible?
What’s the right price?

Here’s the good news: creating high-converting offers doesn’t have to be complicated or overwhelming when you have the right guidance.

That’s exactly why we created the Advanced Offer Creation 2-Day Intensive.

This is your opportunity to work with us, drawing on our decades of experience and a track record that includes:

Generating tens of millions of dollars with our own offers.
Mentoring thousands of women through the HerBusiness Network, the Marketing Success Mastermind, and the Content Sells Podcast.
Helping business owners just like you transform their ideas into irresistible, high-converting offers.

This isn’t just another “workshop.”

It’s a hands-on, high-touch experience designed to help you finally NAIL your offer with clarity and precision—over two transformational days.

Imagine sitting down with us in an intimate boardroom setting, surrounded by a small group of like-minded women business owners, while we personally workshop your offer from EVERY angle… and while you gain just as much insight seeing us refine the offers of the other incredible women in the room.

We’ll personally dig into EVERYTHING—from your messaging and positioning to your pricing, risk reversal, bonus strategy, and branding.

We’ll help you ensure your offer isn’t just good—it’s IRRESISTIBLE.

This is your chance to fast-track the process, avoid costly mistakes, and walk away with a HIGH-CONVERTING offer—READY TO GO.

Crystal-clear pricing that reflects your value.
Bonuses that make your audience feel like they’re getting a steal and that overcome buying objections.
A way of describing your inclusions that strikes the perfect balance between irresistible and actionable (including what to take OUT of your offer that could be holding you back!).
A standout name that grabs attention and conveys your value instantly.
A risk-reversal strategy that removes objections, builds trust and removes any final blocks to getting to YES.
Branding that aligns seamlessly with your business and positions you as the obvious choice.
A reason to buy now that instantly solves the “we’ll wait until later” predicament!

Lifetime Value

The offer you create at this Intensive isn’t just a one-time win (even though you can scale and grow your business for years to come with just ONE High-Converting Offer!)...

You’ll also be able to create as many High-Converting Offers as you want using our proven, repeatable process.

You won’t be leaving with just another idea or rough concept. You’ll have a complete, polished offer that has been personally reviewed, refined, and validated by us!

It’s the offer you’ve always wanted your business to have!

Biggest eCommerce Sales Day in The History of My Business!

With Suzi & Michelle’s help Loretta Brandolini of e-commerce business, Reluminate Beauty, was able to put together a Black Friday offer for her new sunscreen launch using all the elements of a High-Converting Offer ... and she blitzed it!

Having her BIGGEST Sales Day EVER in the history of her business!

“I just had to share a #win Sunscreen Launch started today and I’ve had my biggest sales day ever! Yay! Thanks so much to Michelle Falzon & Suzi Dafnis for your help... now to pack all the orders!”

Young Mum’s First Million Dollar Year
(And She’s STILL Growing!)

Within her first year of working with Suzi & Michelle, Chantel Gilbert of Bluegum Electrical Solutions learned how to create high-converting offers and increased her revenue by 50%.

The NEXT year she increased by ANOTHER 50% and the following year she DOUBLED HER REVENUE.

Now Chantel has expanded into creating High-Converting Offers for Solar and EVs as well, and her business is thriving!

“Words can't describe my gratitude to Suzi & Michelle.”

This Is For YOU If...

You believe in your business but struggle to communicate its value in a way that makes people buy.
You feel like the best-kept secret and are ready to create an irresistible offer that gets noticed.
Your pricing feels off - you’re either undercharging or unsure how to position yourself as premium.
You’re stuck in trial-and-error mode and want a proven process to create a high-converting offer.
You’re tired of hearing “maybe later” and want an offer that eliminates objections and gets a “YES!”
Your past offer launches fell short and you’re ready to get it right this time with expert guidance.
You crave reliable income and are done with the feast-or-famine cycle in your business.
You’ve been overwhelmed trying to figure out what to include in your offer and how to price it.
You want financial stability and a plan that brings in consistent revenue month after month.
You’re ready for expert help and love the idea of Suzi and Michelle workshopping your offer.
You know this investment matters because you’re committed to making your business thrive.

So, How Does This Work?

The Advanced Offer Creation 2-Day Intensive will be held in an exclusive boardroom setting in Sydney.

We’re deliberately keeping this to a small group, so we can do focused work and give you plenty of 1:1 time and attention.

You’ll want to arrive the day before and depart the day after—we’ll be working all day, both days.

No theory. No fluff.

We’re all about making progress and getting RESULTS.

You’ll receive direct coaching and feedback from us to refine, strengthen, and enhance your offer—from start to finish.

The entire focus of our time together is to help you ACHIEVE MORE SALES.

We’ll give you a mix of tuition and behind-the-scenes offer intel from our own proven strategies.

Plus, you’ll experience:

Dedicated work sessions
Interactive Q&A
Hot seats
Brainstorming
Live workshopping of your offer—so it’s road-tested and bulletproof before you leave.

These will be two of the most productive days of your year.

And armed with the High-Converting Offer we’ll help you create—this could also be the start of your most lucrative year ever.

Over the two days, Suzi & Michelle will dive deep into YOUR business, offering tailored group coaching and one-on-one guidance during focused work sessions.

Their decades of experience in crafting high-converting offers will be at your fingertips, helping you refine every aspect of your offer.

Get expert insights tailored specifically to your business and market.
Receive real-time feedback to fast-track your offer creation.
Walk away with a fully crafted, high-converting offer ready to launch immediately.

Participate in, or observe, powerful hot seat sessions where Suzi & Michelle dissect offers and provide actionable feedback.

Even if you’re not in the hot seat, you’ll gain invaluable insights from the coaching and strategies applied to others’ businesses (these are often some of the biggest a-ha’s as you see what Suzi & Michelle weed out or emphasise or tweak!).

Gain fresh perspectives and ideas by seeing different offers in the spotlight.
Learn from mistakes and breakthroughs you might not have noticed in your own offer.
Apply feedback in real time, accelerating your learning curve.

You’ll receive a comprehensive set of plug-and-play templates and an interactive workbook designed to guide you through the offer creation process.

Lifetime value -- These resources will not only support you during the event but will also serve as a go-to reference for creating future high-converting offers.

Eliminate guesswork with easy-to-use templates that streamline your process.
Reuse the framework for any future offers, giving you lasting value.
Keep your momentum going after the Intensive with a step-by-step guide and all your notes in one place!

Nourishing Meals to Fuel Your Creativity

Because a healthy body fuels a sharp mind, we’ve got you covered with a delicious, nutritious lunch and snacks provided on both days.

Enjoy wholesome meals and morning and afternoon tea designed to keep your energy high and your focus razor-sharp, so you can make the most of every moment we have together.

Stay energised and focused throughout the intensive without having to worry about meal planning.
Enjoy healthy, delicious food that supports your creativity and productivity.
Maximise our time together by eliminating distractions and keeping your mind clear and ready to dive deep.

BONUS POWER OF PERSUASION TRAINING

Access the exclusive Persuasion Training Suzi & Michelle delivered to their top-level Mastermind group.

If you’re unsure how to message your offer or grab your audience’s attention, this powerful training will sharpen your skills and boost your insight into what will REALLY get your dream clients taking action.

Learn strategies that compel your audience to say yes.
Build messaging that stands out in a crowded marketplace.
Overcome the fear of sounding “salesy” with authentic persuasion.

You’re planning (or optimising) an offer – this could be for a high or low-ticket product and whether you have a physical product or you offer services, consulting, coaching or educational programs like courses, memberships etc you will qualify because this process is universal.
You want personal help from us to make this the kind of offer your dream clients say YES to… on repeat.
You’re ready to roll up your sleeves, do the work and get way better results in your launch, campaign, meeting etc.
You’re coachable, and you understand the value of getting our personal strategic help and support in an environment like this.
You have a viable business model that is already generating income and your offer is feasible.
This one goes without saying, but of course, you need to be able to make the investment and attend the dates for this Intensive.

Frequently Asked Questions

Logistics:

Q: Where is the Advanced Offer Creation 2-Day Intensive being held?
We’re hosting this in Sydney, Australia, in a CBD boardroom setting designed to foster focus, creativity, and productivity.

Q: What are the exact dates and times of the intensive?
The intensive runs across two action-packed days on Tuesday and Wednesday April 8-9. We’ll start at 9:00 AM sharp and wrap up by 5:00 PM each day. We recommend arriving a little early to settle in and maximise your experience.

Q: Do I need to bring anything with me?
Just bring yourself, your laptop and an open mind! We’ll provide you with a comprehensive workbook, templates, and all the materials you need. Plus, we’ll have delicious, healthy lunches and snacks to keep your energy high throughout both days.

Q: What’s included in the event?

Your ticket includes:

Two full days of live, hands-on training with Suzi Dafnis and Michelle Falzon.
Interactive workbook and plug-and-play templates.
Pre-event coaching support via our private Facebook group.
Healthy lunches and snacks each day.

Q: Will there be breaks and time to network?
Absolutely! We’ve built in regular breaks so you can refresh and connect with the other brilliant businesswomen in the room. One of the hidden benefits of this event is the incredible relationships you’ll build with like-minded entrepreneurs.

Outcomes:

Q: What exactly will I walk away with after the two days?
By the end of the intensive, you’ll have a fully crafted, high-converting offer that’s been personally reviewed by Suzi and Michelle. You'll leave with clear pricing, irresistible bonuses, a standout name, and a strategy to confidently present your offer to your ideal clients.

Q: Why is learning to create a high-converting offer so critical to my success?
Because people don’t buy your product—they buy your offer. If your offer doesn’t clearly communicate the value and solve a problem your clients care about, you’ll struggle to get the “YES!” you deserve. This intensive teaches you the proven 7-element framework to get your offer dialed in and working for you.

Q: I already know a bit about offers – will this still benefit me?
Absolutely! In fact, some of the biggest breakthroughs we’ve seen have come from experienced business owners who already had decent offers. The reality is, the difference between a good offer and a great offer can be massive when it comes to sales, profit, and client attraction. And it’s often just a few small, strategic tweaks that create that leap. We've helped hundreds of women make that shift—and we can help you, too.

Q: How is this different from other training programs on offers?
Most training programs give you theory and send you on your way. We do the opposite. In just two days, you’ll create your high-converting offer with our direct support. It’s hands-on, personalised, and results-driven.

Q: Will I actually have a completed offer by the end of the two days?
Yes! You’ll walk away with a fully fleshed-out offer, including pricing, bonuses, risk-reversal strategies, branding elements, and more. No guesswork—just a clear, complete offer you can start selling right away.

Personal Support:

Q: How much access will I get to Suzi and Michelle during the intensive?
Lots! This isn’t a big conference where the presenters are far away on a stage. We’ll be right there in the room with you, rolling up our sleeves and working alongside you to craft each part of your offer. Providing feedback, answering questions, and guiding you step-by-step as you build your own High-Converting Offer.

Q: Is there any support available before or after the event?
Yes! Before the Intensive even begins, Suzi and Michelle will give you access to an on-demand Pre-Event Power Training Session that will help you clarify what product and ideal client you will focus on during our 2 days together. PLUS you’ll get access to our private 7 Day Pre-Intensive Group Coaching before the event, where we’ll help you clarify your focus and get prepared for the two days together, so you can hit the ground running on Day 1 with clarity and direction.

Q: What if I get stuck during the process—will I get help?
Of course! That’s why we’re keeping this event small and intimate. We KNOW you’re going to need our advice and support at every step of the way! We’ll have dedicated Q&A sessions, hot seats, and plenty of opportunities to ask for help. Our entire focus is on ensuring you leave with a clear, compelling, and complete high-converting offer.

Eligibility:

Q: I’m just getting started with my business. Is this for me?
If you have a product or service you’re ready to package into an offer, this event is perfect for you. If you're still figuring out your core business idea, this is not the program for you.

Q: I already have an offer that works pretty well—should I still attend?

Absolutely! If you want to scale, attract higher-paying clients, or increase conversions, we’ll show you the subtle shifts that can make a big difference.

Q: Is this suitable for product-based businesses or just services?
We’ve worked with businesses selling everything from skincare products to online courses and corporate consulting services. The principles of a high-converting offer apply universally—whether you sell a physical product or a digital service and whether you serve B2B or B2C customers.

Q: What kinds of businesses have you helped before?
We’ve coached thousands of women from industries like health & wellness, education, finance, retail, coaching, consulting, and more. We’ve helped women create high-converting offers for B2B and B2C clients; for high ticket and low ticket products and services. Whether you have a physical product or you offer a service, if you want to sell more of it, this intensive will help.

Q: What if I don’t know what offer to focus on—can you help me choose?
Yes! In our Pre-Coaching Group Call, we’ll help you choose the right offer to focus on during the intensive so you can hit the ground running on Day 1.

Pricing & Availability:

Q: How much does it cost to attend?
The investment for the Advanced Offer Creation 2-Day Intensive is $1,497.

Q: Why is there an application process—can’t I just sign up?
First, we want to make sure we’re bringing the right people into the room. Plus, we want to make sure this intensive is the right fit for you. Our focus is on group dynamics and creating a supportive, results-focused environment. We’ll personally review your application to ensure you’re set up for success.

Q: Why are there only 12 spots available?
We’re keeping this event intentionally small so we can give you the personalised attention you need. With only 12 participants, everyone gets multiple opportunities for 1:1 feedback, throughout the training.

Q: What happens if I miss out this time—will you run this again?
This is the first time we’ve ever run an event like this, and we’re not sure if we’ll do it again. If you’re even thinking about joining, we recommend applying now.

How to Create HIGH-VALUE Offers That SELL

without feeling pushy or salesy — EVEN IF you’re not sure where to start!

8 & 9 April • Sydney

Are You About to Make This BIG Mistake With Your Offer?

Get Our Personal Help Creating Your Very Own High-Converting Offer

Click Here to Apply Now!

(Places are limited)

8 & 9 April • Sydney

Why It’s So Difficult to Create a High-Converting Offer On Your Own...

❌ Your Product is Not Your Offer

Click Here to Apply Now!

(Places are limited)

8 & 9 April • Sydney

What You Can Expect When We Work Together...

What You’ll Get In Just 2 Days...

Lifetime Value

What Others Say

First EVER 6-Figure Launch!

500% Price Increase...And They Said YES!

Biggest eCommerce Sales Day in The History of My Business!

Young Mum’s First Million Dollar Year(And She’s STILL Growing!)

Click Here to Apply Now!

(Places are limited)

8 & 9 April • Sydney

This Is For YOU If...

So, How Does This Work?

No theory. No fluff.

Here's What’s Included...

When You Join the Advanced Offer Creation 2-Day Intensive

That's OVER $7,500 in Value

But We’re Making This Ridiculously Affordable.

PLUS Get More Than $3,500 in Bonuses!

When You Join the Advanced Offer Creation 2-Day Intensive TODAY.

That's a TOTAL of Over $11,000 in VALUE...

But For a Limited Time You Can Join the Advanced Offer Creation 2-Day Intensive for Just...

What We’ll Be Looking For In Your Application...

Here’s the criteria we’ll be using when we look at the applications:

Click Here to Apply Now!

(Places are limited)

8 & 9 April • Sydney

Let Us Help You BREAKTHROUGH Like These Successful Business Women We’ve Supported...

“My List is Exploding” Using Alliance Strategy

Sold out in 6 hours!

50% INCREASE in Sales - Stoked!

Frequently Asked Questions

Logistics:

Outcomes:

Personal Support:

Eligibility:

Pricing & Availability:

More Questions?

Click Here to Apply Now!

(Places are limited)

8 & 9 April • Sydney

500% Price Increase...
And They Said YES!

Young Mum’s First Million Dollar Year
(And She’s STILL Growing!)