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Marketing Success Mastermind

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Join the HerBusiness Marketing Success Mastermind and Grow Your Business!

2019 HerBusiness Mastermind

Apply today for the HerBusiness Marketing Success Mastermind. Applications. are now open for a limited time.


“Increased My Membership By 80% and More Automated Revenue…”

My future was trading time for money...

As a lawyer, I felt there was a better way to do business than trading my time for money. I am on track to have 30% of my business revenue generated from non-legal advice services.

Amanda Farmer yourstrataproperty.com.au

“Doubled My Membership & Filled My Retreat Event!”

My Sales conversions were lacking...

In the first year of MasterMind I filled our Retreat and doubled our Membership. Suzi and Michelle hold me accountable and are there all of the way lifting me up continually.

Amy Geach www.maidalearning.com.au

“Doubled My Business - On Track For Million Dollar Year…" 

I was pregnant with my first child - and desperately needed more time...

I had done all the things I learned in my business degree. Since joining Mastermind our team has gone from 4 to 7 and our revenue has nearly doubled - knocking on the door of our first million dollar year!

Chantel Gilbert bluegumelectricalsolutions.com.au

“Doubled My Revenue in First Year in Mastermind…” 

My marketing was a mess... I was continually chasing my tail...

My clients loved what I delivered. I just had no system or method for my marketing. Always struggling to fill events. Since joining MasterMind, I now have a Marketing Plan in place with consistent revenue month in month out!

Fiona Keary styleliberation.com.au

“Business is finally financially rewarding and growing year on year” 

I knew the big picture but I was struggling with the steps on how to get there...

Coupling my passion and drive with what MasterMind has offered has propelled my business forward. Before joining, my business was making a loss. Since joining I have turned my business around into a profit making enterprise! 

Tasha Jennings conceivebaby.com.au

Rare Chance to Join High-Powered Mastermind for Women Business Owners


Take a look at this list…

  • eCommerce business - from $100 monthly revenue to $10,000 monthly revenue (in less than 3 months) 
  • Sales trainer - from $0 to $45,000 in website sales (in less than 2 months) 
  • Fashion stylist - from struggling to fill events to being sold out every time, within hours 
  • Tourism operator - increased revenue more than TEN-fold within 3 years 
  • Allied health expert - doubled membership in less than 12 months 
  • Trade services business - doubled revenue and breaking $1 million mark  

Out of this list which one would you like to have happen in YOUR business?  

Did you pick one?  

Maybe you chose increasing your revenue by ten-fold  

...or maybe it was doubling your membership  

or going from a standing start in your ecommerce business to more than 10k a month, in just 3 months.  

What if we could make that happen?  

And what if we took that a step further and said we’d work with you 24/7 to help you use marketing to grow your business in ANY direction you wanted to take it?  

Sound c-razy?  

Well, that’s what we’re about to do :-)  

But only for a VERY short window of time and only for a couple of people.  

How can we promise this?  

Well, that list above outlines ACTUAL results we’ve helped deliver for real live businesses.  

All of whom have taken part in our 12-month Marketing Success Mastermind program. When people get into this group, they tend to stay year after year so places are tightly held.  

But just for the next few days we’re OPENING THE DOORS ON THIS INNER CIRCLE OF WOMEN BUSINESS OWNERS and making a couple of places available.  

If this sounds interesting to you you need to APPLY NOW.

Here's What You Get When You Join The HerBusiness Marketing Mastermind...

Suzi Dafnis & Michelle Falzon

Regular Access To Your Mentors

Both Suzi Dafnis and Michelle Falzon have owned and operated multi-million dollar businesses, sent millions of emails and generated thousands of sales during their combined 45+ years as entrepreneurs. 

They will be your Mastermind Mentors, offering you personal guidance in the portal and discussion groups and facilitating your regular Mastermind calls and live events.

Value $20,000

Mastermind Guest Presenters

Expert Guest Presenters

Tap into our network of some of the best technology, marketing and business mentors in the world.We' regularly invite experts to take part in events and mastermind calls at various times throughout the year. 

You get access to the marketing minds most people don know about - the underground, unsung heroes with the real-world knowledge that actually works.

Value: Priceless

HerBusiness Mastermind

4 x 2-Day Meetings Per Year

You know how you are always finding it a challenge to give your marketing and busines strategy the TIME and HEADSPACE it needs?

This is your way to GUARANTEE you get it.

Every quarter, you get to take two full days out of working IN your business so you can do the all-important job of working ON your business. You need it. Your business needs it. And you'll have a great time in the process!

Value: $12,000

HerBusiness Mastermind

Find Your Tribe

Finding "your tribe" and having a trusted group of people you can share your marketing challenges and wins with is one of the most valuable things you will ever find as a business owner. 

We know for us personally, our mastermind colleagues have helped us to gain clarity, opened doors that would normally be closed in terms of introductions and referrals and they've been amazing sounding boards and great supporters (some have even gone on to become close friends.)

Value: Priceless

Monthly Group Calls

Monthly Group Calls

Enjoy monthly 90-minute group calls to ask any questions you have, work through any particular projects you want feedback on, get a dose of inspiration or motivation.

You also learn from what other business owners are doing - what's working for them and how that might work for you too.

PLUS we'll be sharing information on the latest strategies, tech developments and ideas for getting more leads and growing your business - great for keeping your momentum.

Value: $2,364

Online Portal

24 / 7 Online Portal Access

Late at night and about to go live on a new campaign but you're stuck on something? Trying to make a decision about your next lead magnet topic and really just wanting a sounding board for your ideas right now? Had a great win you want to share with someone who "gets it"? 

That's where your always available online portal comes in. 

Here you can not only get feedback from your Mastermind Mentors, but also all the other amazing business owners in the group.

Value: $3,600 

Over $14,000 in Exclusive Bonuses

HerBusiness Network

BONUS #1: You Get 12 months of HerBusiness Network Membership  

Membership benefits include:  

  • Unlimited Access to more than 200 Business Trainings in the Online Learning Centre (Valued over $11,800)
  • New Online Monthly MasterClasses Monthly HerBusiness Roundtable Meetings 
  • 12 x Bonus Advertisements in the HerBusiness Newsletter
  • A free listing in the Member Directory
  • And your own dedicated web page on the HerBusiness website

Value: $13,184

Suzi Dafnis & Michelle Falzon

BONUS #2: 2 Personal Marketing Strategy Sessions  

Spend time with your Marketing Mentors Michelle and Suzi in a one-on-one strategy session to lay out the next best steps for you and your business.  

These sessions are available when you need them. You get two each year and our Masterminders ABSOLUTELY love this 1:1 access!  

So, when you know you need that extra guidance to really amp up your strategy simply book your session!  

Value: $1,297

That's $14,481 in Total Value!

But access to the HerBusiness Marketing Success Mastermind won't cost that.

It's only cost a fraction of that...

Your Investment

  Just $1,497/month* or one annual payment of $16,467 (save $1,497)

*Early Bird Pricing Ends Soon - Apply Today!

Mastermind Membership is for a full 12 months. (renewable each year - you get first preference)

Here's What You Need To Do Next

Click the button below and complete the obligation-free Application Form.  

Here you'll tell us more about yourself and arrange a time to speak with us so that we know, with confidence, that this is the right step for you.  

We can also learn more about you and confirm your compatibility with the program.

Applications are now open. Limited-time only.

Rare Chance to Join High-Powered Mastermind for Women Business Owners


After you apply, either me or MasterMind co-presenter Michelle Falzon will have a short chat with you to make sure this is THE RIGHT NEXT STEP for your business.  

Based on this being a match, you get the happy news that you're in.  

This kicks off a series of events that many people have described to me as LIFE-CHANGING and ONE OF THE BEST DECISIONS I EVER MADE...

Here's what happens  

First, you get SPECIALISED INDUCTION INTO THE MASTERMIND from myself and Michelle - this includes bringing you up to speed with our CORE MARKETING STRATEGIES (yes the same ones that are getting the kind of results you saw above) so you can hit the road running in the group.  

Then you get YOUR SPECIAL ACCESS TO THE MASTERMIND PORTAL which holds a treasure trove of resources, templates, recordings and other insights we ONLY share with the Mastermind members. You cannot get this information anywhere else.

AND this is when you also get access to what will become ONE OF YOUR MOST VALUED ONLINE RESOURCES… the HerBusiness Mastermind Facebook Group.

This is where you can post ANY time and get answers from your fellow Masterminders and Michelle and myself.  

  • Need some help naming a new product? Post in the group.  
  • Want some feedback on your sales video script? Post in the group.  
  • Struggling to make a tough decision that you don’t feel like you can talk to your team or your family about? Post in the group.

This is by far THE most responsive and supportive group I have ever been a part of… and because all the other women in this group are all experienced business owners too… it’s not only the feedback you get from Michelle and I that CAN MAKE A HUGE DIFFERENCE TO YOU… it’s also the WISE AND EXPERIENCED FEEDBACK you get from the others in the group as well.  

We’ve got lawyers, artists, tech people… business with offices around the world, businesses in the health space, the tech space, the fashion space, the tourism space and property, investing, personal development and so much more.  

It’s like having YOUR OWN ADVISORY BOARD AT YOUR FINGERTIPS 24/7 and here you will be welcomed with open arms.  

And then it’s time to take part in your first monthly call - this is where you get to chat once a month with myself, Michelle and your fellow Masterminders… and it’s here we can go even deeper into some of your questions.  

These calls are so valuable that we regularly get 90% show rate month after month, year after year… because they make THAT much of a difference to your business.

But it doesn’t stop there… because then you’re ready for the first of FOUR X 2-DAY LIVE EVENTS WE HOST IN SYDNEY… you get one of these every 90 days - and this is where much of the business and MIND-EXPANDING GROWTH happens…  

Because during these 2-days you set your 90-day goal and we equip you with training, hot seats, brainstorms and guest speaker input to set you up for success ACHIEVING those goals.

And they’re pretty fun too! Imagine hanging out in a room for 2 days with some of the SMARTEST, FUNNIEST AND MOST CARING WOMEN IN BUSINESS you could ever find as you share ideas, get some much needed support and stop the “crazy-making” for a little while so you can actually work ON your business.  

And then imagine also getting time at lunch breaks and other times to have personal 1:1 conversations and grow a support network that extends way beyond what you might normally find in a business group.

HerBusiness Mastermind

And it’s not all business, either… on day 1 of your 2-day event, picture this… you don’t know where you’re going for dinner, but you know it’s a treat… it could be theatre tickets or a private dining experience at one of Sydney’s best restaurants… it could be a live show, an outdoor cinema or a group table in the middle of one of the most happening hot spots in town… but every time you come to Sydney you know we’ve got something special planned for you.

And then imagine leaving that 2-day event with your 90-DAY PLAN mapped out… AND the support to get that plan done over the next 90 days.  

HerBusiness Mastermind
HerBusiness Mastermind

Whatever you need - moral support, branding advice, copy advice, strategy… we’re here for you and there are NO LIMITS on how often you can post in the group!  

And if things don’t go according to plan… we’re here for you then too!  

Need a good referral?  

Or having issues with a tech tool?  

Unexpectedly lost a team member?  

We’ve all been there and we will rally around you to help you make your way through any challenge.  

Plus… there’s also the STRATEGY CALLS YOU GET WITH MICHELLE AND I… yep… you get two x 45 minute calls on ANY topic you need help with and you get Michelle and I completely focused solely on YOU and your business… this is where you can take BIG leaps forward with ANY project you are working.  

Plus bonus planning days and other surprise goodies you receive because you’re now part of my inner circle.

Michelle Falzon
HerBusiness Mastermind
HerBusiness Mastermind

As you can see...  

This is a rare and really extraordinary group, which we put our total heart and soul into.  

And places RARELY become available.  

So if you’re interested, here’s what you need to do now…  

What Others Say...

I Got a $3,000 Sale Right Away

I have been blown away by the impact that being in the Mastermind group has had on me personally and on my business.

I got a $3,000 sale the first time I used my new brochure… that’s what you call an ROI!

Heidi Dening, Workable Wellness

Heidi Dening

Fiona Keary, Style Liberation

We've Gone From Struggling To Fill Our Events To Being Sold Out! 

"Mastermind helped me hone in on my ideal client and really get to know my avatar. Due to that I pivoted my product offering and rather than focus on 1 on 1 consultations we started focussing on live group events. We had run these in the past but the marketing had been ad-hoc and I’d be lucky to fill them to 40-50% capacity. Using what I've learned at Mastermind we've completely transformed our results. Now, we’ve sold out a number of events and the remaining have been 80 - 90% capacity. Even in completely new markets where we don’t have much exposure. Woohoo! We now have a marketing plan that we can roll out for all future events that we can tweak and build on as we go, confident that it works. Thank you so much Suzi and Michelle!"

Fiona Keary, Style Liberation

Increased My Revenue by 16-20% Across The Board

"There are so many benefits to being in the Mastermind. I am a huge fan. One fabulous thing that Mastermind has enabled us to do is increase monthly sales in our online legal publishing business by 16-20% across the board. 

I put this down to two factors directly related to Mastermind:

1 - Increased results from Adwords that came as a result of working with an expert Suzi and Michelle introduced us to as a guest presenter at one of the Mastermind Meetings.  

2 - Being much more direct in our post sale nurture sequence for our financial agreements so that customers go on to buy other services. Previously we were making the customer work too hard to work out what the next step was – we’ve changed it so that it is really clear."

Nadia MacLeod, RP Emery & Associates

Nadia McLeod

Why We Believe EVERY Business Owner Needs To Be Part of a Mastermind!

Both Michelle Falzon and I have been active participants in Masterminds throughout our business lives. For me, I've been in Masterminds for 20 years and I personally wouldn't be without one.

My Mastermind is my support network, my go-to place when I need a referral for a supplier, to find a technology tool, to overcome a barrier or just to get some encouragement through a difficult project.

Suzi Dafnis & Michelle Falzon

And it turns out that some of the most successful people in history have enjoyed the benefits of "masterminding."

Socrates, Benjamin Franklin, J.R.R. Tolkien, Henry Ford, Virginia Woolf, Andy Warhol, Dorothy Parker and Thomas Edison, all met with groups of like-minded people on a regular basis, to help one another achieve common goals and grow. 

Being part of a Mastermind is not like any other business group or training you will ever attend.

Here you will find accountability, a powerful community, support like you've never had in business and an extensive and valuable network.

We invite you to join us today.

Suzi Dafnis CEO, HerBusiness

Frequently Asked Questions

What’s included in the program? The HerBusiness Marketing Success Mastermind gives you 12 months access to your marketing and business mentors, Suzi Dafnis and Michelle Falzon, plus other guest experts, as well as the benefits of being in an empowering small group environment.

Your Mastermind membership includes:

  • 4 x 2-day Live Meetings;
  • Monthly Q&A Calls 
  • 24/7 access to the Member Portal


  • A whole year of HerBusiness Network Membership (and all its perks) 
  • 2 x Personal 1:1 Marketing Strategy Session Meetings 
  • Free access to the IDEAL Business Accelerator Program
  • Over $2,000 in additional training courses

Ask questions, connect with fellow members and enjoy the incredible support that comes with being in a Mastermind. 

What size is the HerBusiness Marketing Success Mastermind? This is an intimate group of like-minded business owners who have prioritised marketing strategy as part of their business development. We have deliberately capped the number of business owners in the group to maintain a small group setting. Each 2-day program will be facilitated to ensure that every business gets the maximum help and value.

How do I know if I'm eligible to be part of this program? The culture and calibre of the participants in this program is highly valued. As such, we do have a few criteria for inclusion, such as..

Participants must:

  • have an existing business of which they are the owner or part-owner
  • have demonstrated some success in business with an operating, viable busness
  • agree to an induction process prior to their participation in the Mastermind (some extra study may be required)
  • agree to the code of conduct for the group, which ensures complete confidentiality, total support for other participants and upholding the values of the Mastermind to bring our best selves and support others in that quest also.

I do not have an online business. Can I still take part in the program? While many of the strategies will harness the awesome power of online marketing including websites, email marketing, content marketing and social media, the program will be as relevant to bricks and mortar and offline businesses as it is to information marketing and online businesses.

Any business that is ready to grow can benefit from being a part of this program.

When are the meetings? All online meetings are recorded and made available to you just a few hours after the session so that you can catch up on your own time. That means you can study at your own pace while still having real-time access through the Mastermind portal and the 2-Day live events.  

Q&A Calls: 

The Online Q&A calls are held from 11.00am – 12.30pm AEST (or AEDT).
The upcoming dates are:

  • 13 January 2021 – 11.00am-12.30pm AEDT
  • 3 March 2021 – 11.00am-12.30pm AEDT
  • 7 April 2021 – 11.00am-12.30pm AEST
  • 23 June 2021 – 11.00am-12.30pm AEST
  • 28 July 2021 – 11.00am-12.30pm AEST
  • 22 September 2021 – 11.00am-12.30pm AEST
  • 27 October 2021 – 11.00am-12.30pm AEDT
  • 8 December 2021 – 11.00am-12.30pm AEDT

2-Day Meetings:  

The Live Meetings are held four times a year in Sydney (or Virtually if travel is not feasible during COVID*). The 2020-2021 meetings will be held on:

  • 4-5 February 2021
  • 13-14 May 2021
  • 26-27 August 2021
  • 24 November 2021 (Bonus Planning Day)
  • 25-26 November 2021  

The two-day sessions start at 9:00 am and go until 5:00 pm Sydney time. 

If you are travelling to Sydney please plan to arrive the day before and fly out the day after the meeting. All meetings are optional however we recommend that you diarise and attend as many possible.

*NOTE: 2-day meetings are currently being run as Virtual meetings due to COVID 19.

What’s included with the 2-day meetings? All sessions including masterclasses, workshops, hot-seat sessions and guest-speaker presentations and course materials. Your morning, afternoon tea and lunch are included on Day 1 and Day 2.

On the evening of Day 1 a group dinner is included and we highly recommend that you attend. The 2-day sessions are held in Sydney.

What if I can’t make a Q&A session? All Q&A session are recorded and available to you inside the member-only Mastermind portal. 

What else is in the portal? Inside the exclusive and private Mastermind portal you can ask questions, connect with fellow members plus access the session recordings and handouts and resources. It’s a super-valuable part of the program that you will rely on to share ideas and get ongoing support between sessions.

What about confidentiality? All mastermind members will complete a confidentiality agreement. All information shared by participants is strictly confidential and intended for member use only. Sharing confidential information (other than with your staff for use inside your own business) is strictly prohibited. Anyone who contravenes this agreement may be dismissed from the group immediately. 

Ready For Marketing Success?

HerBusiness Mastermind

Here's What You Need To Do Next:

  • Click the button below and complete the obligation-free Application Form to register your interest. 
  • HerBusiness will then arrange for a 15-minute interview about the program. At this meeting we can answer any additional questions may have so you can know with confidence that this is the right step for you. We can also learn more about you and confirm your compatibility with the program.