HerBusiness Mastermind Expression of Interest
HerBusiness Mastermind

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What's REALLY Stopping You From Getting Your Marketing Working Right Now?

Here's What YOU Told Us...

- Lack of Time 

(Constantly juggling competing priorities and just not getting the headspace you need to break the cycle of the ad hoc marketing you're currently doing.)

- Lack Focus and Clarity

Our best decisions are made when we have clarity about the direction we are going. You told us that clarity and focus are an obstacle. And with so much going on, you want that support an guidance to make the right decisions.

- Content Creation

What do you say? What platforms do you use? We’re not all natural content creators, but you know that to market you need to create content. So, who can help you with that?

- Accountability

(So many "bright shiny objects". You've found starting things is easy, but what can you do to build in some accountability to help you push through — and break through — so you can bring more of your powerful marketing ideas into reality?)

So, we've built the HerBusiness Marketing Success Mastermind from the ground up to help you overcome each and every one of those obstacles... so you can finally get the support (and the results!) you've been looking for.

Here's What You Get When You Join The HerBusiness Marketing Mastermind...

Suzi Dafnis and Michelle Falzon

Regular Access To Your Mentors

Both Suzi Dafnis and Michelle Falzon have owned and operated multi-million dollar businesses, sent millions of emails and generated thousands of sales during their combined 45+ years as entrepreneurs. 

They will be your Mastermind Mentors, offering you personal guidance in the portal and discussion groups and facilitating your regular Mastermind calls and live events.

Value $20,000

Mastermind Guest Presenters

Expert Guest Presenters

Tap into our network of some of the best technology, marketing and business mentors in the world.We' regularly invite experts to take part in events and mastermind calls at various times throughout the year. 

You get access to the marketing minds most people don know about - the underground, unsung heroes with the real-world knowledge that actually works.

Value: Priceless

Mastermind 2-Day Meetings

4 x 2-Day Meetings Per Year

You know how you are always finding it a challenge to give your marketing and busines strategy the TIME and HEADSPACE it needs?

This is your way to GUARANTEE you get it.

Every quarter, you get to take two full days out of working IN your business so you can do the all-important job of working ON your business. You need it. Your business needs it. And you'll have a great time in the process!

Value: $12,000

Mastermind Participants

Find Your Tribe

Finding "your tribe" and having a trusted group of people you can share your marketing challenges and wins with is one of the most valuable things you will ever find as a business owner. 

We know for us personally, our mastermind colleagues have helped us to gain clarity, opened doors that would normally be closed in terms of introductions and referrals and they've been amazing sounding boards and great supporters (some have even gone on to become close friends.)

Value: Priceless

Monthly Group Calls

Monthly Group Calls

Enjoy monthly 90-minute group calls to ask any questions you have, work through any particular projects you want feedback on, get a dose of inspiration or motivation.

You also learn from what other business owners are doing - what's working for them and how that might work for you too.

PLUS we'll be sharing information on the latest strategies, tech developments and ideas for getting more leads and growing your business - great for keeping your momentum.

Value: $2,364

Online Portal

24 / 7 Online Portal Access

Late at night and about to go live on a new campaign but you're stuck on something? Trying to make a decision about your next lead magnet topic and really just wanting a sounding board for your ideas right now? Had a great win you want to share with someone who "gets it"? 

That's where your always available online portal comes in. 

Here you can not only get feedback from your Mastermind Mentors, but also all the other amazing business owners in the group.

Value: $3,600 

Your Exclusive Bonuses


You Get Full Premium Membership to HerBusiness

Membership benefits include:

  • Unlimited Access to more than 170 Business Trainings in the Online Learning Centre (Valued over $9,000)
  • New Online Monthly MasterClasses
  • 6 x HerBusiness Roundtable Meetings 
  • 12 x Bonus Advertisements in the HerBusiness Newsletter
  • A free listing in the Member Directory
  • And your own dedicated web page on the HerBusiness website  

Value: $13,184


2 Personal Marketing Strategy Sessions

Spend time with your Marketing Mentors Michelle and Suzi in a one-on-one strategy session to lay out the next best steps for you and your business.

These sessions are available when you need them. 

You get two each year and our Masterminders ABSOLUTELY love this 1:1 access!

So, when you know you need that extra guidance to really amp up your strategy simply book your session!

Value: $1,297


FREE: IDEAL Business Accelerator Program Create the Business (and Life!) You Love Sooner and With Less Stress Using This Powerful 5-Step System 

When you join us for the IDEAL Business Accelerator program, no matter where you are on your business journey, you will get the support you need to move forward faster and with more confidence, focus and way less stress!

  • Imagine Having Your IDEAL Business
  • Make more money
  • Get a plan that works
  • Have less stress
  • Help more people and make a bigger impact 
  • Work with your dream clients 
  • Clarify your focus and your message 
  • Get more time and flexibility back
  • Have more choice about the projects you work on

Whatever IDEAL looks like for you... The 5-Step System IDEAL Business System™ makes it so much easier for you to get there!

Value: $5,964

That's $20,445 in Total Value!

But access to the HerBusiness Marketing Success Mastermind won't cost that.

It won't even cost a fraction of that...


Early Bird Pricing

Early Bird Pricing ends 31 JANUARY 2019

  Just $1,497/month or one annual payment of $16,467 (save $1,497)

Full Price

From 1 February 2019

  Just $1,997/month or one annual payment of $21,967 (save $1,997)

Mastermind Membership is for a full 12 months. (renewable each year - you get first preference)

Here's What You Need To Do Next

 Click the button below and complete the Expression of Interest Form.  

We will then send you a link to the Mastermind Application Form where we can tell us more about yourself and arrange a time to speak with us so that we know, with confidence, that this is the right step for you.  

We can also learn more about you and confirm your compatibility with the program.

What Others Say...

I Got a $3,000 Sale Right Away

I have been blown away by the impact that being in the Mastermind group has had on me personally and on my business.

I got a $3,000 sale the first time I used my new brochure… that’s what you call an ROI!

Heidi Dening, Workable Wellness

Heidi Dening

Bill Carson

From $0 - $45,000 in Sales On My Website in 2 Months

The early tangible results are that I have, so far this year from February to May, had leads from my website and marketing funnel which have converted into $45,000 in new sales.

This compares with $0 from the same website over the past two years.

Bill Carson, Inspire Learning 

Increased My Revenue by 16-20% Across The Board

"There are so many benefits to being in the Mastermind. I am a huge fan. One fabulous thing that Mastermind has enabled us to do is increase monthly sales in our online legal publishing business by 16-20% across the board. 

I put this down to two factors directly related to Mastermind:

1 - Increased results from Adwords that came as a result of working with an expert Suzi and Michelle introduced us to as a guest presenter at one of the Mastermind Meetings.  

2 - Being much more direct in our post sale nurture sequence for our financial agreements so that customers go on to buy other services. Previously we were making the customer work too hard to work out what the next step was – we’ve changed it so that it is really clear."

Nadia McLeod, RP Emery & Associates

Nadia McLeod

We've Gone From Struggling To Fill Our Events To Being Sold Out! 

"Mastermind helped me hone in on my ideal client and really get to know my avatar. Due to that I pivoted my product offering and rather than focus on 1 on 1 consultations we started focussing on live group events. We had run these in the past but the marketing had been ad-hoc and I’d be lucky to fill them to 40-50% capacity. Using what I've learned at Mastermind we've completely transformed our results. Now, we’ve sold out a number of events and the remaining have been 80 - 90% capacity. Even in completely new markets where we don’t have much exposure. Woohoo! We now have a marketing plan that we can roll out for all future events that we can tweak and build on as we go, confident that it works. Thank you so much Suzi and Michelle!"

Fiona Keary, Style Liberation

Why We Believe EVERY Business Owner Needs To Be Part of a Mastermind!

Suzi Dafnis and Michelle Falzon

Both Michelle Falzon and I have been active participants in Masterminds throughout our business lives. For me, I've been in Masterminds for 20 years and I personally wouldn't be without one.

My Mastermind is my support network, my go-to place when I need a referral for a supplier, to find a technology tool, to overcome a barrier or just to get some encouragement through a difficult project. 

And it turns out that some of the most successful people in history have enjoyed the benefits of "masterminding."

Socrates, Benjamin Franklin, J.R.R. Tolkien, Henry Ford, Virginia Woolf, Andy Warhol, Dorothy Parker and Thomas Edison, all met with groups of like-minded people on a regular basis, to help one another achieve common goals and grow. 

Being part of a Mastermind is not like any other business group or training you will ever attend.

Here you will find accountability, a powerful community, support like you've never had in business and an extensive and valuable network.

We invite you to join us today.

Suzi Dafnis CEO, HerBusiness

Frequently Asked Questions

What’s included in the program? 

The HerBusiness Marketing Success Mastermind gives you 12 months access to your marketing and business mentors, Suzi Dafnis and Michelle Falzon, plus other guest experts, as well as the benefits of being in an empowering small group environment.

Your Mastermind membership includes:

  • 4 x 2-day Live Meetings;
  • Monthly Q&A Calls 
  • 24/7 access to the Member Portal


  • A whole year of HerBusiness Premium Membership (and all its perks) 
  • 2 x Personal 1:1 Marketing Strategy Session Meetings 
  • Free access to the IDEAL Business Accelerator Program
  • Over $2,000 in additional training courses

Ask questions, connect with fellow members and enjoy the incredible support that comes with being in a Mastermind. 

What size is the HerBusiness Marketing Success Mastermind? 

This is an intimate group of like-minded business owners who have prioritised marketing strategy as part of their business development. We have deliberately capped the number of business owners in the group to maintain a small group setting. Each 2-day program will be facilitated to ensure that every business gets the maximum help and value.

How do I know if I'm eligible to be part of this program? 

The culture and calibre of the participants in this program is highly valued. As such, we do have a few criteria for inclusion, such as..

Participants must:

  • have an existing business of which they are the owner or part-owner
  • have demonstrated some success in business with an operating, viable busness
  • have completed the Content Sells, Email Marketing Edge or other suitable pre-requisite program
  • agree to an induction process prior to their participation in the Mastermind (some extra study may be required)
  • agree to the code of conduct for the group, which ensures complete confidentiality, total support for other participants and upholding the values of the Mastermind to bring our best selves and support others in that quest also.

I do not have an online business. Can I still take part in the program?

While many of the strategies will harness the awesome power of online marketing including websites, email marketing, content marketing and social media, the program will be as relevant to bricks and mortar and offline businesses as it is to information marketing and online businesses.

Any business that is ready to grow can benefit from being a part of this program.

When are the meetings? 

Q&A Calls: 

  • 8 February, 2019 (New Group Welcome and Getting Started Session) – 1.00pm-4.00pm AEDT
  • 27 March, 2019 – 11.00am-12.30pm AEDT
  • 1 May, 2019 – 11.00am-12.30pm AEST
  • 26 June, 2019 – 11.00am-12.30pm AEST
  • 24 July, 2019 – 11.00am-12.30pm AEST
  • 25 September, 2019 – 11.00am-12.30pm AEST
  • 23 October, 2019 – 11.00am-12.30pm AEDT
  • 18 December, 2019 – 11.00am-12.30pm AEDT  

2-Day Meetings: The Live Meetings are held four times a year in Sydney. The 2018-2019 meetings will be held on:

  • 13 February, 2019 (New Members only)
  • 14 & 15 February, 2019
  • 30 & 31 May, 2019
  • 21 August, 2019 (New Members Only)
  • 22 & 23 August, 2019
  • 27 November, 2019 (BONUS Planning Day)
  • 28 & 29 November, 2019  

The two-day sessions start at 9:00am and go until 5:00pm Sydney time. 

If you are travelling to Sydney please plan to arrive the day before and fly out the day after the meeting. All meetings are optional however we recommend that you diarse and attend as many possibe.

What’s included with the 2-day meetings?

All sessions including masterclasses, workshops, hot-seat sessions and guest-speaker presentations and course materials. Your morning, afternoon tea and lunch are included on Day 1 and Day 2.

On the evening of Day 1 a group dinner is included and we highly recommend that you attend. The 2-day sessions are held in Sydney.

What if I can’t make a Q&A session?

All Q&A session are recorded and available to you inside the member-only Mastermind portal. 

What else is in the portal?

Inside the exclusive and private Mastermind portal you can ask questions, connect with fellow members plus access the session recordings and handouts and resources. It’s a super-valuable part of the program that you will rely on to share ideas and get ongoing support between sessions.

What about confidentiality?

All mastermind members will complete a confidentiality agreement. All information shared by participants is strictly confidential and intended for member use only. Sharing confidential information (other than with your staff for use inside your own business) is strictly prohibited. Anyone who contravenes this agreement may be dismissed from the group immediately. 

Ready For Marketing Success?

HerBusiness Women

Here's What You Need To Do Next:

  • Click the button below and complete the Expression of Interest Form (along with your fully refundable $250 deposit) to register your interest. 
  • HerBusiness will then arrange for a 15-minute interview about the program - we can answer any additional questions may have so you can know with confidence that this is the right step for you. We can also learn more about you and confirm your compatibility with the program.