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Join the Leading Women’s Business Mastermind in Australia…

This is How You ESCAPE Overwhelm and Get The Support You Need - Along With a Focused Plan That ACTUALLY Works to Get MORE of Your Ideal Clients, Make a Difference and Create The Business You LOVE

HerBusiness Mastermind

Join Other Successful Women Business Owners Who Are Doubling, Tripling Their Revenue, Creating New Marketing Funnels and Growing Their Audience and Income.

Join the Marketing Success Mastermind Waitlist

Unlock The Potential in YOUR Business And Get WINS Like These From Our Masterminders...

Added $120,000 in Just a Few Days!!

Amy Geach helps Allied Health Clinic Owners to grow thriving businesses and she was able to add 6 figures to her revenue by creating a high ticket Mastermind offering she sold out in days using strategies she learned here in the Marketing Success Mastermind!

Mastermind - Amy Geach

“My List is Exploding” Using Alliance Strategy

At the Mastermind, Amanda Farmer learned how to find and put together strategic promotions with alliance partners and she used this approach to MASSIVELY grow her list, reputation and income!

Mastermind - Amanda Farmer

Sold out in 6 hours!

Tracey Bode is founder of Assistive Technology firm, Zyteq and using a Waitlist Strategy she learned at Mastermind she was able to sell out of her Talking Mats offer in just 6 hours!

Mastermind - Tracey Bode

50% INCREASE in Sales - Stoked!

Fiona Keary saw a 50% increase in her membership in one promotion and exceeded her goal AND she had several masterminders promote her offer to THEIR audiences for her.

Mastermind - Fiona Keary


Money • Impact • Growth

And Step Into a NEW Phase of Growth & Success In Your Business...

“Increased My Membership By 80% and More Automated Revenue…”

My future was trading time for money...

As a lawyer, I felt there was a better way to do business than trading my time for money. I am on track to have 30% of my business revenue generated from non-legal advice services.

Amanda Farmer

“Doubled My Membership & Filled My Retreat Event!”

My Sales conversions were lacking...

In the first year of MasterMind I filled our Retreat and doubled our Membership. Suzi and Michelle hold me accountable and are there all of the way lifting me up continually.

Amy Geach

“Doubled My Business - On Track For Million Dollar Year…" 

I was pregnant with my first child - and desperately needed more time...

I had done all the things I learned in my business degree. Since joining Mastermind our team has gone from 4 to 7 and our revenue has nearly doubled - knocking on the door of our first million dollar year!

Chantel Gilbert

“Doubled My Revenue in First Year in Mastermind…” 

My marketing was a mess... I was continually chasing my tail...

My clients loved what I delivered. I just had no system or method for my marketing. Always struggling to fill events. Since joining MasterMind, I now have a Marketing Plan in place with consistent revenue month in month out!

Fiona Keary

“Business is finally financially rewarding and growing year on year” 

I knew the big picture but I was struggling with the steps on how to get there...

Coupling my passion and drive with what MasterMind has offered has propelled my business forward. Before joining, my business was making a loss. Since joining I have turned my business around into a profit making enterprise! 

Tasha Jennings

“I’m totally loving it!”

I sold out my High Ticket Program in less than 3 weeks!

I jumped right on into Mastermind… even though it was a big decision for me and it turned out to be a great move. Mastermind has given me focus, support and momentum and I get the support I need, when I need it. It makes such a difference to get other people’s input rather than trying to figure everything out on my own.

Katy Abbott
The Artist’s Mentor

“Increased my revenue more than 5 TIMES what it was before Mastermind.”

Everything fell into place when I understood what Suzi & Michelle were sharing with me and I went from “playing small” to 10X the number of people in my program and creating a 6-figure business!

When I joined Mastermind I decided I was going to implement everything I learned and that investment in me has paid off many times over. I now have a 6-figure business that’s more profitable and fun than when I wasn’t paying myself at all! And it’s scalable. I’m so excited about where I can take things from here, including the number of women I can help thrive through menopause (5000 women last year and even more this year!).

Angela Counsel
Embrace Online Program

“An ABSOLUTE Game-Changer!”

The model I learned in Mastermind for creating a compelling offer has been a game changer for me and my business.

I’ve learned so much being part of this Mastermind, not just from Suzi & Michelle but from the conversations with other Masterminders. My business has gone through the roof in terms of growth, profitability and enjoyability since joining Mastermind. I’ve created a whole new way to market my program (with huge success) AND I’ve now got an extra recurring revenue stream!

Cat Matson
Impactful Presenters

What’s Included

Get More Than $37,000 in Services & Benefits When You Join The HerBusiness Marketing Success Mastermind

Suzi Dafnis and Michelle Falzon

Regular Access To Your Mentors

Both Suzi Dafnis and Michelle Falzon have owned and operated multi-million dollar businesses, sent millions of emails and generated thousands of sales during their combined 45+ years as entrepreneurs. 

They will be your Mastermind Mentors, offering you personal guidance in the portal and discussion groups and facilitating your regular Mastermind calls and live events.

Value $20,000

Mastermind Guest Presenters

Expert Guest Presenters

Tap into our network of some of the best technology, marketing and business mentors in the world. We regularly invite experts to take part in events and mastermind calls at various times throughout the year. 

You get access to the marketing minds most people don know about - the underground, unsung heroes with the real-world knowledge that actually works.

Value: Priceless

HerBusiness Mastermind

4 x 2-Day Meetings Per Year

You know how you are always finding it a challenge to give your marketing and business strategy the TIME and HEADSPACE it needs?

This is your way to GUARANTEE you get it.

Every quarter, you get to take two full days out of working IN your business so you can do the all-important job of working ON your business. You need it. Your business needs it. And you'll have a great time in the process!

Value: $12,000

Find Your Tribe

Finding "your tribe" and having a trusted group of people you can share your marketing challenges and wins with is one of the most valuable things you will ever find as a business owner. 

We know for us personally, our mastermind colleagues have helped us to gain clarity, opened doors that would normally be closed in terms of introductions and referrals and they've been amazing sounding boards and great supporters (some have even gone on to become close friends.)

Value: Priceless

Monthly Group Calls

Monthly Group Calls

Enjoy monthly 90-minute group calls to ask any questions you have, work through any particular projects you want feedback on, get a dose of inspiration or motivation.

You also learn from what other business owners are doing - what's working for them and how that might work for you too.

PLUS we'll be sharing information on the latest strategies, tech developments and ideas for getting more leads and growing your business - great for keeping your momentum.

Value: $2,364

The Mastermind Hub

24 / 7 Online Hub Access

Late at night and about to go live on a new campaign, but you're stuck on something? Trying to decide on your next lead magnet topic and really just want a sounding board for your ideas right now? Had a great win you want to share with someone who "gets it"? 

That's where your always-available online portal, the Mastermind Hub comes in. 

Here you can not only get feedback from your Mastermind Mentors, but also all the other amazing business owners in the group.

Value: $3,600 

PLUS Over $21,098 in Additional Bonuses

The HerBusiness Network

BONUS #1: You Get 12 months of HerBusiness Network Membership

Membership benefits include:

  • Quarterly Business Growth Meetings
  • Quarterly Networking Events
  • Step-by-step Guidance, Coaching and Feedback
  • A Like-Minded Community
  • Promotion and Collaboration Opportunities
  • Growth Groups: Peer Accountability Groups
  • Templates and Worksheets, Growth Guides and Blueprints
  • Masterclasses and Expert Presenters
  • An Extensive On-Demand Training Library
  • Powerful Networking Directory
  • Annual Business Retreat Invitation

Value: $16,098

BONUS #2: 2 Personal Marketing Strategy Sessions  

Spend time with your Marketing Mentors Michelle and Suzi in a one-on-one strategy session to lay out the next best steps for you and your business.  

These sessions are available when you need them. You get two each year and our Masterminders ABSOLUTELY love this 1:1 access!  

So, when you know you need that extra guidance to really amp up your strategy simply book your session!

Value: $5,000

That’s $58,098 in Total Value

(including over $21,098 in FREE Bonuses)

Here's What You Need To Do Next

We'll let you know as soon as we open Mastermind to new applications.

What Others Say

How This Young Mum Quadrupled Her Business Since Joining Mastermind and is On Her Way to a $2 Million Year! (All While ALSO Having 3 Babies!).

Even though she was busy; even though she was pregnant with her first child, Chantel made the leap and joined Mastermind…

  • Within her first year she INCREASED HER REVENUE BY 50%
  • The NEXT year she increased her revenue by ANOTHER 50% (such fantastic growth) and she was knocking on the door of her FIRST million dollar year!
  • Using a Live Event and Webinar Strategy she learned in Mastermind… the NEXT year she DOUBLED HER REVENUE and was well on the way to her next big milestone a $2 million year!

Now Chantel has a THRIVING business. She’s expanded into Solar and has her own warehouse and office… all while having 3 gorgeous babies!

PLUS the stability and growth in her business means she has been able to hire a team of 9 people and have greater support, flexibility and TIME to spend with her family… so she can now work just 4 days a week.

“Words can't describe my gratitude to Suzi, Michelle and the other masterminders for what the mastermind has given me, it's fulfilling both personally and professionally.”

Chantel Gilbert

Gillian Erskine

How This Piano Teacher EXPANDED Her Established Business Into a Brand NEW Online Membership

Gillian Erskine already had a thriving business licensing piano teaching schools around the globe.

Knowing she wanted to move into more online marketing and create a leveraged online product for piano teachers, she joined the Marketing Success Mastermind.

Here, she’s learned how to create online marketing funnels, grow her audience using an online TV show and launch her brand new membership for piano teachers, The Studio.

“I’ve had so so many aha moments” said Gillian, who just launched her membership and made her first ever sales on her first ever webinar!

“I love weekly check in or “chicken “ as we affectionately call it... It's so lovely to have Suzi and Michelle’s words of encouragement and extra tips and the encouragement from all fellow masterminders too. So very grateful to be part of this mastermind.”

How This Fertility Expert Went From Struggling and Overwhelmed to Having a Sold Out Online Course, a Waitlist of Clients and a High Dollar Consultancy, Creating a Business She LOVES…

I always had my big 'why' and my passion driving me, but I realise now I didn't have a proper framework and structure to get me there. In the group we work on our 90 day plans, which Suzi & Michelle have provided us with a lovely framework to break it down. Then getting feedback on that plan is wonderful. It helps to have those extra eyes over it, adding things, or taking things away to make it stronger and more achievable.

I love the Facebook Group for the instant feedback I get on anything from project ideas to email sequences to an extra set of eyes on a new landing page. The feedback and tweaks I make from this feedback is invaluable. I can even post late at night or early morning, as I often do, with things I need a quick response to and inevitably there is someone online who jumps in and helps.

The lasting friendships. Such a wonderful bunch of women who genuinely care about you and your business. Who celebrate successes with you and support you through the difficulties.

It has helped me immensely on a business level, but I am truly overwhelmed by how much of a positive impact it has had on a personal level. I am so thrilled by the business success it has helped me achieve but more than that, it has had an amazing ripple effect across my whole life.

Tasha Jennings

Why We Believe EVERY Business Owner Needs To Be Part of a Mastermind!

Both Michelle Falzon and I have been active participants in Masterminds throughout our business lives. For me, I've been in Masterminds for 20 years and I personally wouldn't be without one.

My Mastermind is my support network, my go-to place when I need a referral for a supplier, to find a technology tool, to overcome a barrier or just to get some encouragement through a difficult project.

And it turns out that some of the most successful people in history have enjoyed the benefits of "masterminding."

Socrates, Benjamin Franklin, J.R.R. Tolkien, Henry Ford, Virginia Woolf, Andy Warhol, Dorothy Parker and Thomas Edison, all met with groups of like-minded people on a regular basis, to help one another achieve common goals and grow. 

Being part of a Mastermind is not like any other business group or training you will ever attend.

Here you will find accountability, a powerful community, support like you've never had in business and an extensive and valuable network.

We invite you to join us today.

Suzi Dafnis CEO, HerBusiness

Frequently Asked Questions

What’s included in the program?

The HerBusiness Marketing Success Mastermind gives you 12 months access to your marketing and business mentors, Suzi Dafnis and Michelle Falzon, plus other guest experts, as well as the benefits of being in an empowering small group environment.

Your Mastermind membership includes:

  • 4 x 2-day Live Meetings;
  • Monthly Q&A Calls 
  • 24/7 access to the Member Portal


  • A whole year of HerBusiness Network Membership and all its perks ($16,090 in value.)
  • 2 x Personal 1:1 Marketing Strategy Session Meetings ($5,000 value)
  • Over $2,000 in additional training courses

Ask questions, connect with fellow members and enjoy the incredible support that comes with being in a Mastermind. 

What size is the HerBusiness Marketing Success Mastermind?

This is an intimate group of like-minded business owners who have prioritised marketing strategy as part of their business development. We have deliberately capped the number of business owners in the group to maintain a small group setting. Each 2-day program will be facilitated to ensure that every business gets the maximum help and value.

How do I know if I'm eligible to be part of this program?

The culture and calibre of the participants in this program is highly valued. As such, we do have a few criteria for inclusion, such as..

Participants must:

  • Have an existing business of which they are the owner or part-owner
  • Have demonstrated some success in business with an operating, viable business with a revenue of at least $150,000
  • Agree to an induction process before they participate in the Mastermind (some extra study may be required)
  • Agree to the code of conduct for the group, which ensures complete confidentiality, total support for other participants and upholding the values of the Mastermind to bring our best selves and support others in that quest also.

I do not have an online business. Can I still take part in the program?

While many of the strategies will harness the awesome power of online marketing including websites, email marketing, content marketing and social media, the program will be as relevant to bricks and mortar and offline businesses as it is to information marketing and online businesses.

Any business that is ready to grow can benefit from being a part of this program.

When are the meetings?

All online meetings are recorded and made available to you just a few hours after the session so that you can catch up on your own time. That means you can study at your own pace while still having real-time access through the Mastermind portal and the 2-Day live events.

Welcome and Getting Started Meetings (NEW Masterminders Only)

Mastermind Welcome and Getting Started Session:

Thursday, 11 July 2024 from 10.00 am AEST
The session is recorded.

Q&A Calls: 

The Online Q&A calls* are held from 11.00 am – 12.30 pm AEST (or AEDT).
The upcoming dates are:

  • 25 September 2024
  • 30 October 2024
  • 18 December 2024
  • 22 January 2025
  • 26 March 2025
  • 30 April 2025

2-Day Meetings:

The Live Meetings are held four times a year in various locations. Here are the upcoming dates:

  • 8-9 August 2024 (Hobart, TAS)
  • 20 November 2024 - BONUS Planning Day (UTS, Aerial Function Centre, Sydney)
  • 21-22 November 2024 (UTS, Aerial Function Centre, Sydney)
  • 27-28 February 2025 (Venue TBC, Sydney)
  • 29-30 May 2025 (Virtual)

The two-day sessions start at 9:00 am and go on until 5:00 pm Sydney time.

If you travel to a meeting from interstate, please plan to arrive the day before and fly out the day after the meeting.

What’s included with the 2-day meetings?

All sessions including masterclasses, workshops, hot-seat sessions and guest-speaker presentations and course materials. Your morning, afternoon tea and lunch are included on Day 1 and Day 2.

On the evening of Day 1, a group dinner is included and we highly recommend that you attend. The 2-day session locations are listed under the dates section on this page.

What if I can’t make a Q&A session?

All Q&A sessions are recorded and available to you inside the member-only Mastermind portal. 

What else is in the Mastermind Hub?

Inside the exclusive and private Mastermind portal you can ask questions, connect with fellow members plus access the session recordings and handouts and resources. It’s a super-valuable part of the program that you will rely on to share ideas and get ongoing support between sessions.

What about confidentiality?

All mastermind members will complete a confidentiality agreement. All information shared by participants is strictly confidential and intended for member use only. Sharing confidential information (other than with your staff for use inside your own business) is strictly prohibited. Anyone who contravenes this agreement may be dismissed from the group immediately. 

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HerBusiness Mastermind

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