SUPER SAVINGS ON THIS ON-DEMAND TRAINING - LIMITED TIME ONLY
How to Start and Grow a Podcast
(that Generates Leads and Sales for Your Business)
with Suzi Dafnis
Start and grow a podcast that can reliably grow your business — even if you are not tech-savvy or a natural presenter.
LIMITED TIME OFFER: Normally $59. Just $39 (until midnight AEST on Sunday, 2 August
Use Discount Code PODCAST39 to secure your savings.
How to Start and Grow a Podcast
(that Generates Leads and Sales for Your Business)
with Suzi Dafnis
Start and grow a podcast that can reliably grow your business — even if you are not tech-savvy or a natural presenter.
Why You Should Be Focused on Podcasts Right Now
I published my first podcast episode in 2011 (I know… who even knew what they were then?!) and have since published over 350 episodes across three different podcasts — our HerBusiness, Content Sells and Social Media for Small Business podcasts.
Recently Apple announced the one-millionth podcast in the Podcasts app. (Woah!!!)
And, the good news is that you can still get in the game. You don’t need to be an established content creator or have an audio or presenting experience to become a successful podcaster to START NOW.
Podcasts are a core part of our content marketing strategy and one of the ways that we generate leads and make sales each year.
Podcasts are also how we continue to BUILD RELATIONSHIPS with prospects (and to convert them to clients) and to provide ongoing SUPPORT and RESOURCES for our HerBusiness community and members.
In this on-demand training, I share some behind-the-scenes strategies with you. Want to learn the mistakes I made (they're SOOO common) and what I learned?
Podcasts capture your audience's attention
Podcasts are an intimate way of communicating because you enter the listener’s life RIGHT where they ARE - walking the dog, working out at the gym, cooking up a Sunday lunch.
Podcasts help you build and maintain important connections with CLIENTS AND PROSPECTS.
NOW is a great time to finally discover how to use podcasts to build your CREDIBILITY, provide VALUE and demonstrate your EXPERTISE and also make offers and generate LEADS (even if you have never presented 'online' and even if you are a little tech-phobic).
Reach a brand new audience for your products and services
This is an excellent time to START a podcast, especially if you are a small-business owner looking to REACH A BRAND NEW AUDIENCE who might otherwise never find your website, blog posts, videos or emails because they prefer the audio format.
So, If right now…
- You NEED and want MORE CLIENTS…
- You want a BETTER way to BUILD YOUR PROFILE
- You have SPECIALISED KNOWLEDGE that can make a difference to others, but you remain the BEST-KEPT SECRET in your industry…
- You want a LOW-COST and PROVEN way to market your business and CONNECT with your clients
Then... a podcast might be perfectly right for you and YOUR business.
Each episode delivers an actionable tip
I love Suzi's work as she is incredibly generous in everything she does... And the HerBusiness podcast is no exception. I've jumped into these episodes and each one has delivered a tip I will action or pause for thought, which can be important when you have a queue of great content.
Belinda Weaver, Copywrite Matters
"I’ve Love to, But I Don’t Know Where to Start!"
Podcasting is a powerful way to get your business message heard and to reach an international (and local) audience.
While it’s not as easy to do as, say, writing a social media post, it’s also not brain surgery!
Podcasting gives your small business the opportunity to have a captive audience on a regular basis and to engage your audience around your area of expertise.
In this training I share how to get started, get going and get a podcast working for you.
Suzi, I have no idea what to say
That’s totally cool. After releasing over 350 episodes, I’ve got some tips that will allow you to find the best ideas for themes and topics for your podcast.
And, we’ll be looking at how to position your podcast so that it adds value to your business, and so that everything you say is leading people to get to know, like and trust you more.
Amazing and generous content
Love listening on my way to my office. Suzi is an excellent marketing leader and has really helped me to consider new ways to go about my business and help my own clients. Thank you so much.
Sonia Magliocchi, Digital Marketing Specialist
I'm Sharing the Mistakes I've Made and the Secrets I've Learned
Here's what nobody tells you — It’s not enough to just run a podcast and put all your amazing knowledge into an online audio program.
Podcasts have to be DESIGNED to produce results - to create leads and sales.
In this exclusive online workshop, I’ll share practical tips like:
- How to CHOOSE THE TOPIC of your podcast
- Easy ways to CREATE GREAT EPISODES that listeners will love
- Podcast FORMATS and structures that really work
- MARKETING YOUR PODCAST – reaching your target market
- Using podcasts to PROMOTE YOUR PRODUCTS AND SERVICES
- Making SALES from your podcast
- How to ENGAGE YOUR LISTENERS and help them take action
- Tips for PRESENTING (when they can’t see you)
- GROWING YOUR AUDIENCE of listeners
- The BASIC TECHNOLOGY you need to get started
See you there!
Suzi, CEO, HerBusiness
Viewers LOVE this Training
'Thank you so much Suzi for sharing your wisdom and experience.' - Virginia
'Good stuff. I am clarifying my ideas as I listen. Thanks Suzi!' - Shez
'Thanks Suzi - great webinar!' - Dahlas
'Very juicy content.' - Anne Maree
'Thank you so much Suzi! that was so helpful.' - Monica
Your Special Bonus
The Podcasting Getting Started Tech Guide
To help you with the tech side of podcasting, (which can often be one of the big roadblocks to starting your podcast), we’ve got a cheat sheet for you! It’s The Podcast Getting Started Tech Guide… which includes the software and hardware we recommend to get your podcast up and running as cost-effectively and with as little fuss and as possible.
Get your FREE copy when you purchase this workshop.
Content that converts
Suzi and Michelle serve up easy-to-follow, actionable advice that is used to convert when used as instructed. They're also kind, funny and have lovely accents, which is always nice. :)
Keep up the great work ladies!
Katie Joy B.
Over 888,926 Downloads
Our History of Podcasting
HerBusiness has been publishing podcasts for women business owners since 2011. Over the years we’ve successfully launched and grown three podcast titles, had countless five-star reviews and appeared in the Apple Podcasts "New and Noteworthy"..
Podcasting is one of my favourite ways to connect with clients and prospectsEvery week I hear from listeners what a difference the episodes have made to them and their business.
We’ve now published over 350 episodes across three podcasts and my co-hosts, guests and I have shared stories and lessons in over 888,926 downloads.
From mini-marketing seminars in the Content Sells podcast to hot tips for social media marketing in the Social Media for Small Business podcast...
We’ve now published over 350 episodes across three podcasts and my co-hosts, guests and I have shared stories and lessons in over 888,926 downloads.
From mini-marketing seminars in the Content Sells podcast to hot tips for social media marketing in the Social Media for Small Business podcast...
… our podcasts have generated leads, sales and profits and thousands of listeners around the world. And they’ve allowed me to connect and influence hundreds of thousands of people.
Join me as I take you behind the scenes of how we do it and how you can too.
Suzi
About Your Host - Suzi Dafnis
For the past 25 years, I have helped thousands of women to grow their business. I started my first business at the age of 27 from my spare room and grew it into a multi-million dollar company with a team of 45 staff and offices in Sydney and the United States.
While I’ve enjoyed success in business, I’ve also experienced some real setbacks.
Being a business owner can feel like being on a rollercoaster.
My goal to help you succeed.
And, arming the HerBusiness community with marketing strategies that really work is at the top of my list of favourite things to do.
Every day I am inspired by the incredible achievements of the women in the HerBusiness Network.
And I want these results for you too.
