WORKSHOP STARTS IN:
For women business owners who are ready to stop “winging it” with money.
Stuck in a Cycle of Overdelivering, Undercharging, or Never Seeing Enough Real Profit in Your Business?
Discover a smarter way to grow in 2026 — with clarity, profit, and leverage.
The Profitable Business Workshop for Women Business Owners
Wednesday, 28 January | 10am - 1pm AEDT (Sydney time)
The Free Workshop That Helps You Plan for Profit… and Make 2026 Your Most Profitable Year Yet
(Without Working Harder)
The Profitable Business Workshop for Women Business Owners
Wednesday, 28 January | 10am - 1pm AEDT (Sydney time)
P.S. Don’t worry, you don’t need to be a “numbers person”!
Can I Tell You the Secret to a Profitable Business?
Most small business owners don’t understand their finances enough.
Let’s be honest. Most people are winging it.
I’ve been mentoring women business owners for three decades, and it’s something I’ve seen over and over.
Capable women blaming themselves for a lack of growth… because they don’t have a hold of their numbers. (And, hello, I’ve BEEN one of those women!)
But… we don’t like to address it, do we? It’s easier to sweep finances under the rug. It’s easier to work more hours to make more profit (we’re workhorses, after all). It’s easier to keep doing things the way we’ve always done them.
And that’s exactly what leads us to make poor financial decisions.
We’re not doing that anymore.
2026 is your year to become profitable while feeling CONFIDENT in your business decisions, with numbers to back them up.
Aaaand the secret is being confident and clear about 3 three important things
- The revenue and profit you need to generate
- What you need to sell to meet your money goals
- The products and services that are worth your time and make the biggest impact
(Yep. No financial jargon. It really is that easy.)
In this 3-hour live workshop, you’ll learn how to use your revenue, pricing and profit to make smarter, more strategic decisions about what to grow, change, and let go — so your business can earn more without requiring more of you.
Even if you’ve been in business for years (or decades, like me) — the MONEY side of business can feel overwhelming.
- You feel like you should be more in control by now, leaving you in a constant state of low-grade (or maybe high-grade, let’s be honest) and guilt-induced anxiety.
- You’re pulling more hours, when what you really want is for your business to work FOR you… But more hours = more money... right?
- You’re second-guessing yourself with big decisions, because you don’t have the numbers to “back” your calls.
- And you don’t know WHERE to put your energy, because you don’t know which product or services are actually worth the time.
Let me help you turn that doubt into self-assured confidence, so you can lead your business into more profit this year.
Your Spot at the Profitable Business Workshop is Waiting for You
In just 3 hours, you’ll walk away with...
A 12-Month Profit Plan with your clear, intentional financial goals so you stop doubting your offers and know exactly what you’re aiming for.
Clarity on which products/services are actually driving profit, so you no longer have to spend time on everything… and start pouring into your highest-profit offers.
Discover how to work backwards to make your goals a reality, so you can stop second-guessing your daily to-do list, and know where you’re going (and why you’re doing what you’re doing).
A plain, laid-out 90 Day Plan so you can get to work immediately to make your 2026 profit goals happen.
Confidence, momentum, and knowledge — so you stop avoiding looking at your numbers, and actually get excited to set aside time for your finances.
The relief of knowing you have a community to fall back on, even when business feels isolating. There are thousands of other women business owners just like you — who are leaning on each other to grow their businesses.
You’ll be saying goodbye to:
❌ Ad-hoc money decisions.
❌ The time-for-money trap.
❌ Confusion about which products/services to spend time marketing.
❌ Products or services that don’t make you money.
The Free Workshop That Helps You Plan for Profit… and Make 2026 Your Most Profitable Year Yet (Without Working Harder)
LIVE: Wednesday, 28 January | 10am - 1pm AEDT (that’s Sydney time)
Get your free ticket + receive a BONUS GIFT: The Profitable Business Fast-Track Planner
This workshop is a gift from one of Australia’s most trusted business growth experts
Suzi Dafnis is the CEO of HerBusiness, Australia’s leading community for women business owners, and one of the most successful women business owners in Australia, having grown 5 multi-million dollar businesses, both at home and globally.
In addition to bringing the Rich Dad, Poor Dad books to the world and partnering with author Robert Kiyosaki to create a global education and events empire, Suzi has grown several other massively successful businesses in the property, personal development and women’s business education spaces.
Over the past 30+ years, Suzi has fulfilled her passion for helping women in business reach their potential, helping literally hundreds of thousands of businesses grow and succeed.
Featured as an investor on Channel 7's Dragons’ Den television program and in countless media publications as a business growth expert, Suzi brings her three decades of experience anticipating trends, innovating new technologies, and successfully steering numerous businesses to growth.
Business recognition includes:
- BRW Young Rich List (four years)
- HACCI Woman of Influence Award Winner
- Telstra Women in Business Award Finalist
- Ernst & Young Entrepreneur of the Year Finalist
- Featured in Channel 7's Dragons’ Den
Here’s What Happened When These Women Got Serious About Their Profit
She Stopped Exchanging Her Time For Money
Amanda Farmer knew she didn’t want to grow the typical law firm, exchanging her time for money.
Amanda has successfully ‘broken the mould’ of what it means to be a lawyer, replacing 50% of her 1:1 work with leveraged income — growing a profitable membership for strata owners and managers and being a sought-after speaker and media personality.
“Looking at my profit regularly has made me realise my vision is achievable. I've mapped my financial goals over five years and worked backwards to establish what kind of marketing activity I need to do. And it's made my goals tangible.”
Amanda Farmer
Your Strata Property
Member since 2016
She Realised that 1:1 Consultations Wouldn’t Get Her Where She Wanted to Go
Fiona Keary is a stylist (and fashion icon) who revolutionised her business when she discovered the power of knowing her numbers. While her clients loved what she delivered, she was struggling to reach the income that she wanted and deserved.
She took a deep dive into her service-based business and looked at the numbers — and what services she needed to ditch, to add or to change.
Since putting in that work, she’s doubled Style Liberation's revenue in the last two years, going from exchanging her time for money with 1:1 consultations to having multiple streams of leveraged income. She has also built a thriving community with her Super Stylers membership and Style Transformation online course.
Now, Fiona is crystal clear on her vision for herself, her business and her family. She’s growing year on year and building a team that helps her get out of the day-to-day and moves her into a leadership role in her business.
Fiona Keary
Style Liberation
Member Since 2013
From 1:1 Services to Multiple Leverage Income Streams
When fertility naturopath Tasha started her business, she had almost zero support in business terms. She didn’t have people around her who understood business – let alone how to scale a service-based consultancy that relied on getting a consistent flow of new clients.
Today, Tasha has plans and marketing systems to direct her boundless energy into growing the business. She’s moved from 1:1 services to multiple leveraged services, like her podcast and online course, allowing her to help more women than ever before. And she no longer has her time gobbled up by bright, shiny objects fighting for her attention.
Tasha also has a community that supports her and new confidence in growing her ideal business.
Tasha Jennings
Conceive Baby
Member since 2017
What You’ll Get During the Profitable Business Workshop
Stop Guessing and Start Making Profit-Driven Decisions
What other part of your business is allowed to run on guesswork? NONE. In the Profitable Business Workshop, you’ll learn how to use your numbers as a decision-making tool (rather than something to avoid) so you can make confident calls about pricing, offers, and priorities without second guessing yourself.
Get Clear on What’s ACTUALLY Driving Profit
Not all offers are created equal. That one service you spend 60% of your time on? You’ll discover if it’s pulling its worth. And, we’ll identify which of your products are truly worth your time, so you can stop pouring love into something that doesn’t love you back.
Create a Profit Plan that Works with your life
You already know that time does NOT equal money. You can make more without being a ‘workaholic’ — and you’ll create a Profit Plan that proves it.
Get LIVE Support, Real Feedback, and Connection
This is not a ‘watch me give a monologue while you stay muted’ type of workshop.
You’ll have the opportunity to ask questions, get personalised advice, and hear real-world examples from other women business owners who actually understand the challenges you have right now.
Plus – you’ll get direct feedback from me, so you’re not.
Know Exactly What to Focus on for the Next 90 Days
No more spending hours on tasks that get you nowhere. You’ll leave the workshop knowing exactly where to put your energy next (no more excuses for busywork!).
You’ll walk away with clarity on how to start using the ‘90-day cycle secret’ to create a productivity rhythm tailored to your stage of business — so you can focus on the moves that actually grow your income, not just fill your calendar.
Discover How to Simplify Your Business
If your business feels heavy, it’s because it IS too heavy. You’re likely doing too much, offering too many things.
You’ll discover how to simplify your offers and focus so your business becomes easier to run and your offers become easier to sell!
Feel Calm, Confident, and in Control of Your Business
I know, it seems like a pipe dream for a small business owner. But it becomes achievable when you understand your numbers and have a clear plan. That constant anxiety fades. Your decisions feel clear. You get the freedom to lead your business where YOU want it to go.
FREE BONUS
Your Profitable Business Fast-Track Planner
Say bye-bye to business burnout and grow sustainably.
When you attend the Profitable Business Workshop LIVE, you’ll also get a FREE gift – one of my favourite tools: the Profitable Business Fast-Track Planner.
After the workshop you’ll be ready to take action on your Profit Plan, this step-by-step planner will hold you accountable so you don’t lose momentum throughout the year.
A $79 value. Yours FREE.
The Free Workshop That Helps You Plan for Profit… and Make 2026 Your Most Profitable Year Yet (Without Working Harder)
LIVE: Wednesday, 28 January | 10am - 1pm AEDT (that’s Sydney time)
Get your free ticket + receive a BONUS GIFT: The Profitable Business Fast-Track Planner
Here’s What to Expect
Check Your Inbox
You’ll see an email from me confirming your spot at the Profitable Business Workshop.
And – I’ll include a link for you to add the event to your calendar, so you can plan your schedule accordingly.
Attend LIVE!
Come join me and other women business owners just like you on Wednesday, 28 January from 10am - 1pm AEDT (that’s Sydney time!)
I can’t wait to see you.
Real Results from Women Who Have Been Through the Profitable Business Workshop
What Happens when You DON’T Have a Clear Profit Plan for Your Business?
- You get stuck in “Imposter Syndrome” mode, never really having the confidence and support to break out of the income ceiling you’re experiencing now.
- You waste the built-up potential that is trapped in your business.
- You lose out on precious time with the people most important to you, all because you’re working harder for less money.
- The people you’re helping aren’t getting access to your much-needed products and services.
- You lose momentum. It’s just not possible to do everything for everyone while getting no payback for the value you provide.
- You end up treading water just to stay afloat. Sure, you’re making enough to get by, but you could be making more, having fun while you’re at it, and creating a bigger impact.
- You burn out.
You CAN develop an actionable and effective profit plan in just ONE session. You’ll determine your product and service mix, analyse your sales mix, and set your sights on new financial goals.
The Free Workshop That Helps You Plan for Profit... and Make 2026 Your Most Profitable Year Yet (Without Working Harder)
28 January 2026
A half-day workshop to revolutionise how you look at your business finances. The workshop will run from 10.00 am - 1.00 pm (Approx) AEDT.
$470 FREE!
We’ve sponsored this program so that you can access $470 worth of content, instruction, and downloadables absolutely FREE.
Online
Attend without leaving your desk and from anywhere. Get access to your join link when you register.
SAVE YOUR SPACE
Wednesday, 28 January • 10.00 am - 1.00 pm AEDT
Get your FREE Ticket Now + Receive A BONUS GIFT: The Profitable Business Fast-Track Planner.
Our Events, Business and Mentoring Support and Resources Have Been Featured In Countless Media Publication over the last 30 Years
AS SEEN IN
Frequently Asked Questions
We’ve got As to Your Qs!
How much does it cost?
In just one morning, you'll know exactly how to create a simple and actionable plan to increase your business profits and revenue.
The Profitable Business Workshop is valued at $470, but you can now access it for free. (Plus, we’re including a valuable bonus when you attend the entire workshop, LIVE — the Profitable Business Fast-Track Planner – a step-by-step guide to lead you into a future of financial growth.
What time is the workshop?
The workshop runs from 10:00 am to approximately 1:00 pm AEDT (Sydney time) on Wednesday, 28 January. We recommend joining Zoom at least 10 minutes before the start to avoid missing any vital information.
How much do I have to participate?
You’ll receive a link to download and complete the Profitable Business Fast-Track Planner (it's extremely easy to complete), and you'll be invited to contribute to the chat.
It's a workshop, so you'll actually be working on your own money and profit plans.
Attending the entire workshop also gives you access to the recordings as an extra free bonus.
A recording will not be made available because this isn't a presentation where you're muted and I talk the whole time. You'll be working through your Fast-Track Planner and have the chance to have your questions answered so that you can make progress. So clear your schedule to be able to be there live.
Can I get the recordings for free if I have to leave the workshop early?
Nope. Free recordings are available only to those who complete the entire workshop.
How do I know if this workshop is right for me?
If you’re already a business owner, but you’ve been getting stuck lately or have never had a clear path to greater profit revenues – this workshop is for you.
If you’ve never had a focused vision on achieving your revenue goals, this could be the best three hours you’ll ever spend getting clarity and focus on how to turn your products and services into profits.
Do I need to have my camera on?
This is a highly interactive workshop (you’ll literally be working on your business), and being on camera helps create a more connected, engaged space so I can support you more personally.
It’s always optional — you won’t be put on the spot if you need to be off camera.
And if visibility and leadership are part of your next chapter, sometimes simply showing up on screen is a powerful first step.
The Free Workshop That Helps You Plan for Profit… and Make 2026 Your Most Profitable Year Yet (Without Working Harder)
LIVE: Wednesday, 28 January | 10am - 1pm AEDT (that’s Sydney time)
Get your free ticket + receive a BONUS GIFT: The Profitable Business Fast-Track Planner
This event is hosted by HerBusiness, Australia’s leading community for women business owners.
How to Confidently Stay on Track This Year and Reach Your Business Goals Faster & More Profitably.
(Without Burning Out)
Tap into the power of the ultimate “Advisory Group” as you join a thriving network of women business owners. Get the accountability, structure and SUPPORT you need to make more money, achieve your vision and create the business and life you love.
©HerBusiness®. HerBusiness is a registered trademark of HerBusiness Pty Ltd. All rights reserved.