FREE LIVE MASTERCLASS FOR WOMEN BUSINESS OWNERS
How to move your business forward in a way that excites you again — without starting over — even if something feels off right now
The Business Crossroads Masterclass
Wednesday 8 April 2026 • 11:00 am AEST (Sydney Time)
60-Minute Online Masterclass for Women Business Owners
FREE LIVE MASTERCLASS FOR WOMEN BUSINESS OWNERS
How to move your business forward in a way that excites you again — without starting over — even if something feels off right now
The Business Crossroads Masterclass
Wednesday 8 April 2026 • 11:00 am AEST (Sydney Time)
60-Minute Online Masterclass for Women Business Owners
Your business is working.
So why does something feel off?
You’ve built something real. Revenue. A team. Clients who trust you. A reputation you’re proud of.
And yet — something has shifted. You’re not as excited as you used to be. You’re working hard, but it doesn’t feel like it’s going anywhere. Some mornings you wake up and think: Is this still the right business for me?
Maybe you’ve been thinking about selling. Maybe you’ve been thinking about starting something completely new. Or maybe you just want the business you’ve already got to feel different — to feel like yours again.
And the hardest part? You can’t really talk about this with anyone. Your team would panic. Your partner doesn’t fully get it. Your friends don’t understand why you’d question something that looks so successful from the outside.
So you carry it alone. And the longer you carry it, the heavier it gets.
If this sounds familiar, you’re not burned out. You’re not ungrateful. You’re not having a crisis.
You’re at a business crossroads. And there’s a way through it.
WHAT YOU'LL DISCOVER
In This 60-Minute Session, You’ll Discover:
The three invisible traps that keep successful women stuck at a crossroads for years — and why you can’t see them from inside your own business
Why the decision you’re trying to make isn’t actually a business decision — and what it really is (this reframe changes everything)
The real reason gathering more information, talking to friends, and “thinking about it” isn’t making things clearer
What women who move through the crossroads in months instead of years all have in common
A clear path forward — so you can stop carrying this decision alone and start moving with clarity and confidence
“When you’re in the business day to day, it’s hard to see the wood for the trees. I needed someone outside the business to help me see what I couldn’t see on my own.”
Tina, Allrealty
The Business Crossroads Masterclass
Wednesday 8 April 2026 • 11:00 am AEST (Sydney Time)
60-Minute Online Masterclass for Women Business Owners
You don’t need another strategy. You need someone to help you see what you can’t see.
This Masterclass Is For You If…
You’ve built a successful business, but something feels off — and you can’t quite name what it is
You’ve been going back and forth on a big decision — grow, sell, reimagine — and it won’t resolve
You’re tired of carrying this alone, with no one who truly understands what you’re going through
You know you’ve changed — but your business hasn’t caught up yet
You’re ready to stop overthinking and start moving — with someone in your corner
The Business Crossroads Masterclass
Event Details
Wednesday
8 April 2026
60 Minutes
11am - 12pm AEST
(Sydney Time)
Online
Live via Zoom
FREE
Valued at $297
The Business Crossroads Masterclass
Wednesday 8 April 2026 • 11:00 am AEST (Sydney Time)
60-Minute Online Masterclass for Women Business Owners
These Women Have Been Exactly Where You Are Today
Your Guide for This Moment in Your Business
Suzi Dafnis has spent more than three decades supporting women in building profitable, sustainable businesses — and in navigating the moments that define what comes next.
As CEO of HerBusiness, she’s grown the company into Australia’s leading network for women business owners. In that time, she’s personally sat across from hundreds of women at a very specific moment: the business crossroads.
She’s seen the patterns. She knows what keeps women stuck for years — and what gets them moving in weeks. And she’s made this transition herself, more than once.
In this session, Suzi will share what she’s learned from 30 years of these conversations — the three invisible traps she sees over and over again, and the one thing that resolves them all.
Suzi Dafnis, CEO - HerBusiness
“You’re one of my favourite people in the world and an ongoing source of inspiration for what it means to be a strong and generous leader."
Tina Tower, Founder, Her Empire Builder
“She is the most incredible, fabulous human who is the smartest woman I have ever met. I can’t even imagine the lives she’s completely changed."
Belinda Weaver, Founder, Copywrite Matters
Our Events, Masterminds and Mentoring Support Have Been Featured in Countless Media Publications
Got Questions?
Who is this masterclass for?
The Business Crossroads is for established women business owners — typically $100K to $5M+ in revenue — who’ve built something real and are now at a crossroads. Whether you’re questioning whether to grow, sell, or reimagine your business, this session will show you what’s actually going on underneath that decision.
When does the masterclass run?
Wednesday, 8 April 2026 at 11:00 am AEST (Sydney time). The session runs for approximately 60 minutes plus Q&A. Check your timezone.
What will be covered?
Suzi will walk you through the three invisible traps that keep successful women stuck at a business crossroads — and reveal the one thing that resolves them all. You’ll leave with a completely new understanding of why your decision won’t resolve and what to do about it.
Is this really free?
Yes. This is a complimentary live masterclass hosted by HerBusiness. There is no cost to attend. Simply register and join us live.
How do I access the masterclass?
Once you register, you’ll receive a confirmation email, a calendar reminder, and a private access link to join the live session via Zoom. You can attend from your desktop, tablet, or mobile device.
Will there be an offer at the end?
Yes. At the end of the masterclass, Suzi will share an opportunity for those who want to go deeper and have the support to work through this challenging period in their business. There is absolutely no obligation — but if you’ve been looking for someone in your corner to help you navigate your crossroads, you’ll want to stay until the end.
What if I can’t make it live?
This is a live-only event. There will be no replay. We strongly encourage you to block the hour and be there live — the interactive Q&A at the end is where some of the most powerful moments happen.
What if I still have questions?
You can email us anytime, or call: 1300 720 120 (AU) / +61 2 8332 5402 (International). Our team is available Monday–Friday, 9:00 am – 5:30 pm AEST.
Ready to see what’s really going on?
Wednesday 8 April 2026 • 11:00 am AEST (Sydney Time)
This is a live-only event — no replay. Block the hour and be there.
Ready to see what’s really going on?
Wednesday 8 April 2026 • 11:00 am AEST (Sydney Time)
This is a live-only event — no replay. Block the hour and be there.
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